On 20 September 2026, World GO Day, buildings, monuments and public spaces across Portugal will light up in purple to raise awareness of gynaecological cancers.
Castles, bridges, municipal buildings, sculptures and other landmarks will be illuminated, bringing visibility to a reality that too often remains invisible and encouraging open conversations about these diseases.
The initiative is part of Purple September, MOG’s awareness campaign dedicated to gynaecological cancers, which aims to break the stigma and lack of knowledge surrounding them and promote greater awareness, information and early diagnosis.
Organization
MOG is a Portuguese non-profit association founded in 2019 to support women with gynaecological cancers and advocate for their rights, while also supporting their families and caregivers. Its mission is to inform, empower, represent and provide support, promoting health literacy and more human-centred care. Working closely with healthcare professionals, scientific societies, public institutions and civil society, MOG raises awareness, promotes early diagnosis and equitable access to quality care. MOG is officially recognised as a Public Utility organisation and as a Health Service Users' Defence Association in Portugal.
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