SI PUO’ DIRE
A social media campaign speaking loud one word a day, words people do not want to say. Audience is engaged in telling their own words. The campaign consists of 20 post and 4/5 stories to create engagement. The Hashtag used are #WorldGODay, #SupportNotStigma, #SiPuoDire #tumoriginecologici. On Facebook, Instagram, Threads and Linkedin.
The aim is to create rumors around these word indentifying not only the disease but also the emotions and reactions of women with Gynae cancer. All words from the audience will be shared by Acto Italia to all followers.
Organization
Acto Italia ETS, established in 2010, is a patient advocacy group engaged in the prevention and care of all gynecological cancers and promotes the network of 7 regional Acto Associations in Italy, independently established and autonomous, in Piedmont, Lombardy, Veneto, Tuscany, Campania, Apulia and Sicily. Acto mission is to improve the awareness, to promote prevention and screening, to support equal access to care, to organize initiatives improving patient quality of life and to advocate for their rights.
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