World Gynecologic Oncology Day/September 20th

Campaign 2021

The third World Gynecologic Oncology Day campaign: Orange meets purple.

The time has come to prepare for the third World GO Day celebration. The goal is to strengthen the alliance between patients and doctors. For this reason, another color joins purple in the World GO Day campaign graphics: orange, representing the ESGO logo. Bringing together the purple for patients and the orange for medical professionals symbolizes this year’s main theme:

#GOforcommunication (between patients and doctors) because “Information is power, but Communication is the solution”. It goes hand in hand with the very short but clear message, “Dare to ask”, by which we mean: “Talk to your doctor, do not be afraid to seek information on gyne cancers and to have your regular checkups to prevent cancer”. #GOforprevention will be the second main hashtag of World GO Day.

A large social media campaign is being prepared for September 20, 2021. It will involve posts by patients and patients’ groups using a purple frame and posts by doctors with an orange frame. Another new feature for World GO Day will be to produce your individual post with the campaign frames in your own language.

Where possible, in-person initiatives will also be organized, and the interactive map is waiting to be filled with a lot of activities. Hopefully, in this period between the pandemic and (hopefully) normality, there will be many activities. In-person events will also be shared in all countries via social media campaigns, in which patient advocacy groups and doctors from different countries will unite in one single voice to raise awareness about gynecological cancers and invite all women to become more informed about cancer signs and symptoms and to talk to their doctors without delay in case of any doubt.